We can place a product, virtually any size, in almost any location. It really depends on what the program and the video in each individual episode provides in terms of a logical or contextual background.
I was on the subway, sitting on a newspaper, and a guy comes over and ask, “Are you reading that?” I didn’t know what to say. So I said, “Yes,” stood up, turned the page, and sat down again.
The best place in America to get directions, right here in New York City. No matter who you ask, you always get the same directions and you can always understand ‘em. “Excuse me, could you tell me how to get to 58th & Lexington?” “What do I look like? An information booth?”
Do you know they have a pill to stop you from gambling? What are the odds?
We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it interrupts the creative flow of the show.All quotes and jokes